Trying to launch a product, reposition it, or figure out why nothing's working. We step in, find what's broken, and force a call.
forever circling.
This isn't a strategy problem.
It's a decision problem. Everyone has an opinion. Nobody makes the call.
(When you are launching a new product or entering a new market)
You’re launching and the story isn’t settled. We decide who it’s for, what to say, what to lead with, and what week-one success actually looks like before you spend a cent.
Book a free audit →(When you keep losing to your competition)
You’re better than the competition. Nobody knows it. We find the gap between what you say and what buyers actually care about — and close it.
Book a free audit →(when people kind of get it but don’t buy)
Homepage, pitch, sales deck — we tear it apart and rewrite what matters. Until a stranger can repeat it back in one sentence and it still sounds like you.
Book a free audit →(When you need to know if there's an actual market for your product)
You’ve built something. You’re not sure who it’s actually for. We figure out who’s buying, who’s not, and who to stop wasting time on.
Book a free audit →(when you don't know which release will convert the most)
Too many features, no clear story. We work out what to lead with, what to bury, and what’s just noise. Your product gets a narrative instead of a list.
Book a free audit →You tell us what's stuck. We dig in together and find what's actually broken — not what's loudest. If we can't help, we'll say so.
FreeWe dig in, find what's actually broken — not what's loudest — and tell you in plain English what needs to change.
PaidA clear decision, a priority list, and a plan your team can run without weekly check-ins with us. Not a deck of options. One direction, chosen and documented.
Decisions
No six-month retainers. No decks with seventeen options. We're in, we make the call,
and you have a clear direction with a plan to execute it.
Fair warning: we don't take no for an answer. Don't hire us if you're not going to follow through.
Not the loud one. The real one — usually buried under a quiet internal disagreement nobody's named yet.
Who this is for. What you're saying. What to kill. Someone has to commit — that's us, not a workshop.
We hand you a written plan with priorities and what to stop doing. Then we leave. No dependency on us to keep going.
I've spent my career inside B2B SaaS — leading marketing, positioning products, launching them, rewriting the message when it wasn't working, and helping sales explain why anyone should care.
I built WTF because most marketing problems don't need another workshop. They need someone to make the call.
Work with me →WTF helped us define our product strategy, positioning us in a crowded market and bringing new clients into our pipeline.
We were building based on what we thought was right. WTF forced us to prioritise features based on market impact and revenue potential. We cut half the roadmap and shipped something that finally converted.
WTF thinks strategically and designs actionable plans based on real insights. Not the kind you file away. The kind you actually run.
15-minute call. We'll tell you what's broken and whether we're the right ones to fix it. No pitch. Just a straight answer.
