Unfuck your marketing decisions.

Trying to launch a product, reposition it, or figure out why nothing's working. We step in, find what's broken, and force a call.

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Sound familiar?

The loop of death.

Hover (or click) a pain point
wtf is
your problem?
Losing to worse products
Launching without a strategy
Not knowing who our customer is
Nobody understands what we do
Sales is slow, conversions are weak
Product, Marketing, Engineering, Sales — different directions

forever circling.

This isn't a strategy problem.
It's a decision problem. Everyone has an opinion. Nobody makes the call.

Where do you need us?

Pick the mess you’re in.
We’ll translate it.

Launch strategy

(When you are launching a new product or entering a new market)

You’re launching and the story isn’t settled. We decide who it’s for, what to say, what to lead with, and what week-one success actually looks like before you spend a cent.

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Product differentiation

(When you keep losing to your competition)

You’re better than the competition. Nobody knows it. We find the gap between what you say and what buyers actually care about — and close it.

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Messaging teardown

(when people kind of get it but don’t buy)

Homepage, pitch, sales deck — we tear it apart and rewrite what matters. Until a stranger can repeat it back in one sentence and it still sounds like you.

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Product-market fit analysis

(When you need to know if there's an actual market for your product)

You’ve built something. You’re not sure who it’s actually for. We figure out who’s buying, who’s not, and who to stop wasting time on.

Book a free audit →

Feature prioritisation

(when you don't know which release will convert the most)

Too many features, no clear story. We work out what to lead with, what to bury, and what’s just noise. Your product gets a narrative instead of a list.

Book a free audit →
The shift

From fucked stuck to decided.

Real outcomes from companies that stopped debating and started deciding. This is what it looks like when someone finally makes the call.

Launching without a strategy
→
A launch with a plan behind it.

Clear audience, clear message, clear week-one metrics. You ship knowing what success looks like — not hoping for the best.

Losing to worse products
→
Winning deals you should’ve been closing all along.

When the positioning is sharp, sales stops guessing. Your reps know exactly what to say and why you win.

Not knowing who our customer is
→
One clear ICP. No more shifting targets.

A specific buyer profile backed by a decision — not a committee compromise. You know who to chase and who to drop.

Nobody understands what we do
→
A message that lands in one sentence.

Strangers get it. Sales can say it. Your team stops explaining and starts selling.

Sales is slow and conversions are weak
→
A product story that actually converts.

Fewer “we’ll think about it” moments. More closed deals. Because the right people understand the right thing at the right time.

Product, Marketing, Engineering and Sales
working in different directions
→
One direction. Actually shared.

Everyone working from the same brief, the same priorities, the same story. No more four Slack threads saying four different things.

The process

How it works.

Step 01

Initial Screening

You tell us what's stuck. We dig in together and find what's actually broken — not what's loudest. If we can't help, we'll say so.

Free
Step 02

WTF Strategic Audit

We dig in, find what's actually broken — not what's loudest — and tell you in plain English what needs to change.

Paid
Output

Decision + Roadmap

A clear decision, a priority list, and a plan your team can run without weekly check-ins with us. Not a deck of options. One direction, chosen and documented.

Decisions
How we work

Short. Focused.
Brutally honest.

We find what's broken.
We force a decision.

No six-month retainers. No decks with seventeen options. We're in, we make the call, and you have a clear direction with a plan to execute it.

Fair warning: we don't take no for an answer. Don't hire us if you're not going to follow through.

01

Call bullshit on the real problem

Not the loud one. The real one — usually buried under a quiet internal disagreement nobody's named yet.

02

Force the decision your team won't

Who this is for. What you're saying. What to kill. Someone has to commit — that's us, not a workshop.

03

Hand you a plan and get out

We hand you a written plan with priorities and what to stop doing. Then we leave. No dependency on us to keep going.

Marcia
Who's behind this

Márcia.
Professional
bullshit detector.

10+ years breaking things and fixing them in B2B SaaS. Former head of marketing. I have shipped the wrong message, repositioned products mid-launch, and sat in every room where the real decision never got made.

That is why I built WTF. Someone has to make the call.

Book Free Audit →
What people say

Results. Not vibes.

"

WTF helped us define our product strategy, positioning us in a crowded market and bringing new clients into our pipeline.

Roberto Adami
CEO & Founder · Build2Go
"

We were building based on what we thought was right. WTF forced us to prioritise features based on market impact and revenue potential. We cut half the roadmap and shipped something that finally converted.

Markus Klug
Founder · Lucky Genius Labs
"

WTF thinks strategically and designs actionable plans based on real insights. Not the kind you file away. The kind you actually run.

Arminda Cardoso
Founder · AMCM
Ready?

Stop debating.
Start deciding.

15-minute call. We'll tell you what's broken and whether we're the right ones to fix it. No pitch. Just a straight answer.

Book Free Audit → Free audit · no commitment