B2B SaaS · GTM strategy
Trying to launch a product, reposition it, or figure out why nothing's working. We step in, find what's broken, and force a call.
This isn't a strategy problem.
It's a decision problem. Everyone has an opinion. Nobody makes the call.
No six-month retainers. No decks with seventeen options. We're in, we make the call,
and you have a clear direction with a plan to execute it.
Fair warning: we don't take no for an answer. Don't hire us if you're not going to follow through.
Not the loud one. The real one — usually buried under a quiet internal disagreement nobody's named yet.
Who this is for. What you're saying. What to kill. Someone has to commit — that's us, not a workshop.
A clear decision and a roadmap your team can execute. Not a deck. Not options. One direction.
You've built something but the ICP keeps shifting, sales are slow, or you're attracting the wrong people. We figure out who this is actually for — and who to stop trying to sell to.
A clear ICP definition, who to drop, what changes in your approach going forward.
You know your product is better. But competitors keep winning. We find the positioning gap — what you're saying vs what buyers actually care about — and fix it.
Positioning that sticks, differentiation your sales team can actually use in a conversation.
Your homepage. Your pitch. Your sales deck. All of it sounds like everyone else — or like it was written for engineers. We tear it apart and rewrite what matters.
Rewritten core messages and value props that humans — not just your team — actually understand.
A launch is coming and something feels wrong — wrong timing, wrong audience, wrong story. We diagnose it and give you a clear direction before you commit to the plan.
A launch strategy, what to do and what to cut, and a roadmap you can actually execute.
You've shipped a lot but the product story is scattered — too many features, too many angles, no clear narrative. We decide what to lead with, what to bury, and what the product is actually about.
What to lead with, what to shut up about, and a product narrative that makes sense to anyone.
You tell us what's stuck. We tell you if we can help and what it'll take. If we can't — we'll say so.
FreeWe dig in, find what's actually broken — not what's loudest — and tell you in plain English what needs to change.
PaidOne direction. What to do. What to kill. A 90-day plan your team can actually execute.
DecisionsI was expecting a deck and a list of recommendations. Instead we got a decision made and a plan to follow.
We'd been arguing about our ICP for two quarters. Márcia found the real disagreement in the first session and forced us to pick a direction. We closed our biggest deal three weeks later.
Our messaging was all over the place. Two weeks later we had copy our sales team could actually use in a conversation.
15-minute call. We'll tell you what's broken and whether we're the right ones to fix it. No pitch. Just a straight answer.